PPC profit analytics and optimization

Our dashboard synthesizes your advertising data with your back-end operational costs for unmatched financial clarity.

• True Profit Calculation: Instantly view Net Profit after deducting all costs: Ad Spend, COGS (Cost of Goods Sold), marketplace fees (Referral, FBA, Storage), and more.

• Targeted Metric Tracking: Beyond standard ACoS and ROAS, track metrics that matter for scaling:

  • TACoS (Total ACoS): Understand the impact of PPC on your total revenue and organic sales.

  • Break-Even ACoS: Know the exact point where a campaign stops losing money and starts generating profit, calculated granularly at the keyword level.

• Visual Spend Efficiency: Use our intuitive charts to compare spend against profit across all ad types (Sponsored Products, Brands, and Display), ensuring your budget is always prioritized for high-return campaigns.

Growve's proprietary algorithm manages your Ads in real-time to consistently hit your financial goals, reducing wasted ad spend and maximizing conversions.

• Set Your Profit Goal: Define your desired outcome—whether it's a specific Target ACoS, a maximum TACoS, or a minimum Target Profit Margin. The system bids only to achieve your profitability threshold.

• Dynamic Bid Adjustment: Bids are automatically adjusted multiple times daily based on the latest performance data, ensuring optimal placement without unnecessary overspending.

• Customized Strategy Control: You remain in control of the optimization speed and risk:

  • Autopilot: Full, hands-off management designed for continuous, stable profit growth.

  • Manual/Review Mode: The system calculates and recommends the optimal bid, which you approve before implementation.

Build, clean, and expand your PPC structure 24/7. Our automation ensures your budget is consistently flowing to the best-performing search terms while eliminating waste.

• Automated Keyword Harvesting (Expansion):

  • The system actively monitors Auto and Broad campaigns.

  • It identifies high-converting search terms and automatically transfers them to Exact Match campaigns, ensuring you capture maximum impression share for your winners.

• Wasted Spend Control (Negatives):

  • Growve instantly identifies search terms that have accumulated a high number of clicks without converting.

  • These low-value terms are automatically added as negative keywords, saving budget from being drained by irrelevant searches.

• Continuous Bid Refresh: Keyword bids are not static. The system continuously evaluates keyword strength and adjusts bids to maintain your target profitability.

Understand the factors driving your success. Our granular reporting allows you to analyze performance across every dimension of your business:

• Holistic Campaign Analysis: Monitor performance aggregated by Account, Campaign, and Ad Group.

• Product-Level Deep Dive: Analyze profitability and ad effectiveness for every individual SKU/ASIN.

• Keyword-Level Auditing: Drill down to see the true cost and profit generated by every single Keyword and Search Term.